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<p style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 1rem; font-size: 1.2rem; color: #6c757d;"><span style="color: #000000; font-family: verdana, geneva, sans-serif; font-size: 12pt;">Role of AI in Improving Customer Experience When it comes to customer service, what do you think is the most dominant trend in the industry?</span></p>
<p style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 1rem; font-size: 1.2rem; color: #6c757d;"><span style="font-family: terminal, monaco, monospace; font-size: 18pt;">AI-powered chatbots can be seen as the first point of interaction for customers on eCommerce sites. Amazon is developing an AI-powered system to manage customer queries. There are more artificial intelligence consulting services being offered due to the increase in demand for providing intelligent solutions to customers.</span></p>
<h2 style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 0.5rem; font-weight: 500; line-height: 1.2; font-size: 2rem; color: #212529;">What's the Need for Businesses to Focus on Customer Experience?</h2>
<p style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 1rem; font-size: 1.2rem; color: #6c757d;">Customer Experience is the key to unlocking the commercial potential as it helps in gaining knowledge about consumers, and the knowledge helps in devising better marketing strategies for customers to provide them with a personalized experience.</p>
<h2 style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 0.5rem; font-weight: 500; line-height: 1.2; font-size: 2rem; color: #212529;">How does AI Help in Improving Customer Experience?</h2>
<h3 style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 0.5rem; font-weight: 500; line-height: 1.2; font-size: 1.75rem; color: #212529;">Better Customer Understanding</h3>
<p style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 1rem; font-size: 1.2rem; color: #6c757d;">AI facilitates better customer understanding. AI/ML gathers and analyzes behavioral, social, and historical data to gain a deeper and more accurate understanding of its customers. As AI has the ability to continuously learn and improve from the data it analyzes, it's able to anticipate customer behavior. With this approach, brands can provide relevant content to customers and increase sales opportunities along with improving the customer journey.</p>
<h3 style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 0.5rem; font-weight: 500; line-height: 1.2; font-size: 1.75rem; color: #212529;">Predictive Behavior Analysis and Real-time Decisioning</h3>
<p style="box-sizing: border-box; font-family: Poppins, sans-serif; margin-top: 0px; margin-bottom: 1rem; font-size: 1.2rem; color: #6c757d;">Real-time decisioning is the ability to make a decision based on the most recent data available. Real-time decision-making greatly helps in marketing. For instance, it can identify customers that use ad blockers and provide them with other UI components to engage them. Personalized recommendations can be used to provide users with more relevant content. Since AI can analyze large amounts of data in a short amount of time, it makes use of predictive analysis to produce actionable insights to improve interactions between customers and a brand.ghftggggggggggggggggggggg</p>
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